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Director of CRM

Company: VirtualVocations
Location: Grand Rapids
Posted on: October 30, 2024

Job Description:

A company is looking for a Director of CRM to lead customer retention strategies for fantasy sports and sportsbook products.



Key Responsibilities

Own and execute the CRM strategy through omni-channel messaging
Develop personalized customer experiences to enhance retention and loyalty
Collaborate with cross-functional teams to implement high-impact retention initiatives


Required Qualifications

8+ years of experience in customer marketing, retention marketing, or CRM
3+ years of experience managing teams
Deep understanding of retention and marketing automation tools
Experience in segmentation and persona development
Data-driven decision maker focused on analyzing company performance

Keywords: VirtualVocations, Midland , Director of CRM, Executive , Grand Rapids, Michigan

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